Fuel the Fire has helped over 1,000 women to a place of pure love for their body & soul.

With 13 years of education and evidence-based practice, we know exactly what women need to feel confident, healthy & successful. And we continue to add content to this program as our world evolves.

Your investment now will continue to serve you since you get access to ALL future updates!

Hi, I'm Shanon Safi, a Registered Dietitian and Certified Life Coach!

I've always had a spice to me, for as long as I can remember. In middle school, I would make my own jewelry and color on white sneakers to make them unique. I would dress in really brightly colored outfits and wear things that I never saw anyone else wear.

But as I got older, I started to conform. Advisors and parents tell you that if you want to be taken seriously, you have to act and dress a certain way.

I let my creativity start to melt away... I accepted it because I thought it was the way things had to be for my career to progress & start to attract a proper partner.

I made some final, bold hair and hide-able tattoo choices in college, then really started to fall in line with what "professionals" did once I graduated.

I tried my best to eat healthy, I got into an exercise routine, and I played the role of "the good girl." 

I tried to put on this outward image that I was this super put-together professional that did everything perfectly and was living the dream.

I was pretty good at convincing myself of this, too. I was content with what I gave up because I saw my career taking off and my weight was controlled.

Eventually, I started to hit a wall.. I felt uninspired and bored of the life I thought I so desperately wanted.

I kept trying to push those thoughts away and leaned into mind-numbing distractions...

..over-eating

..binge watching Netflix

..drinking more alcohol

..gossiping

..but I just started to feel worse and worse...

Years later, I woke up and realized I am not who I have been forcing myself to be for so much of my life.

I built my entire life around an identity that I didn't want anymore. I was SO SCARED of what would happen if I started to unravel the strings.

Would I lose my financial stability?

Would I lose control of my body and routine?

Would my friends think I was losing my mind?

Would I let down people that I really wanted to be a good role model for?

So, you know what I did?

I prioritized myself for the first time in my life.

I committed to the process of learning who I really was and what I truly wanted.

It led to radical steps in a new direction.

Even though I was riddled with fear and had no idea what the outcome would be, I knew I wasn't the only one having these thoughts. And I knew that by liberating myself, I would be following my human mission to help liberate others.

I know what it's like to feel controlled by every bite of food that goes into your body, every task you have to do others, and every expectation society has on women.

So, I created this very program to streamline the process for every woman that desires the same liberation. This will allow every woman to feel loved and supported during the process of healing her relationship with her body and aligning with her best self.